What makes a brand great? – Opening Lines

Avatar Ben Fower | 05/07/2019

We’re surrounded by brands. They are so ubiquitous that we rarely stop to question why they exist in the first place. What are they here for? Are they here to provide a veneer of acceptability to capitalist enterprise? Are they the product of mass media? Are they a vehicle for the manipulation of people in society? Are they an inevitable manifestation of the human condition?

 

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