Resellers are getting called into pitch to customers later and later in the sales process. Why? Customers are conducting more of their own independent research online than ever and making their decisions before they are even thinking about engaging with a partner. This is presenting the Channel with some fundamental challenges including ‘How to I impact the sales process if I can’t even get in the door?’ Tune into this next episode on Monday at 3:30pm to hear from some of the top marketers in our industry. Joining Editor David Dungay will be James Bradley, Founder and CEO of We Love Social, Elizabeth Sparrow, MD of Blabbermouth, Neil Wilson, Head of Products and Marketing at Virtual1 and Justin Coombes, Head of Marketing at Gamma. If you are looking to master social media, reach your potential customers in new and innovative ways then this is the episode for you!