CBLive Presents: KCF Surgery ep. 4 – How does business perception impact your value?
In valuing a business, we often focus on the financial fundamentals rather than consider how a buyer or investor view the future potential of the company.
In the next Knight Corporate Finance value workshop, we will be joined by Simon Barbato, founder and CEO of Mr B and Friends, a creative agency that helps businesses develop by using brand, creativity and digital as a competitive advantage. Simon has first-hand experience of how changing the way you present your business can have a positive impact, and has previously helped UK Cloud, Six Degrees and Tech Benefits amongst others with their creative strategy.
He will be joined by Adam Zoldan of Knight Corporate Finance who comments “when buyers and investors have positive pre-conceptions of a business, this can have a direct and dramatic impact on value. In this live stream we want explore how companies can enhance value by creating the right perception externally.”