We were joined in the studio with Hans Petter Dalen, Sales Executive for Europe, Analytics Life Cycle at IBM Analytics.
Joining us after his keynote at London’s Big Data Analytics 2018 event – Hans Petter explains the growth of analytics and data driven cultures.
For companies to truly manage their data as a strategic asset, they need to have a data-driven culture. However, that’s proving to be easier said than done. A data-driven culture can only flourish with a trusted analytics foundation, and the understanding that traditional BI tools are no longer enough to unlock value from data. Discovering accurate insights is not just about cutting costs, but about challenging rather than reinforcing existing biases in order to drive efficiency and identify new business opportunities.
Find out more HERE