Loss Aversion Is Running Your Deals and You Don't Know It
Prospect Theory says people fear losing more than they want to gain. The deals that close are the ones where the cost of inaction was made concrete, not where the gain was sold hardest.
THE JOURNAL
Ideas that Move.
Insights, stories, and expertise from the studio floor.
The Inverted Pyramid I Use for Every Executive Email
Executives scan email rather than read it. Lead with the conclusion. Put everything else below it.
Why Your Business Case Gets Rejected Before the Meeting
Generic ROI calculators and pitch-deck business cases are being quietly filed away before they reach the decision-maker. The deals that close are built around the prospect's specific outcomes.
What Social Procurement Means for Cold Outreach
Buyers are using LinkedIn hashtags like #IAmBuying to pull vendors toward them. The traditional interruption model of cold outreach is collapsing.
The 80% Video That Changed My First Calls
Most first calls are product demos in disguise. A pre-meeting video that answers the questions every prospect asks changes that dynamic completely.
The 57% Problem in Every Sales Conversation
Buyers complete 57 to 70 percent of their purchase decision before they speak to sales. That changes everything about what the first call is actually for.
Why I Stopped Pushing for Yes
Buyers who feel hunted stop talking. The counterintuitive discovery from negotiation research: giving someone permission to say no opens the conversation that pushing for yes always closes.
What CFOs Actually Want to Hear
Talking to a finance director about brand vision is like suggesting a surgeon rely on healing crystals. CFOs care about LTV to CAC, risk mitigation, and business outcomes.
Why the Deal That Went Quiet Isn't Dead
No decision beats every named competitor in B2B sales. When a deal goes dark, it rarely means they chose someone else. It means nobody made the case for change compelling enough.
Why Most Business Video Fails (And It's Not Your Production Budget)
We spend thousands on video and wonder why nobody watches it. The problem isn't the camera. It's what we're pointing it at.
What Does Premium Actually Mean? (And How to Make Your Brand Feel Like It)
We use premium and luxury interchangeably, but they are completely different things. Here is what actually makes a brand feel considered — across your videos, socials, and everything in between.
The Podcast Hosting Formula: 7 Techniques That Make Episodes Unforgettable
Most podcast interviews are forgettable because the host is performing, not connecting. Here's what actually works.
Getting Real Return on Investment from Virtual Corporate Production
Maximise ROI from virtual events with strategy, engagement and savings.
Getting Over a Fear of Public Speaking
A funny yet painfully honest take on learning to survive public speaking
Creating Buyer Journeys with Interactive Video
Interactive video makes buyer journeys
How Spatial Audio Is Changing the Way We Hear Podcasts and Videos
Summary This blog post explores how spatial audio is transforming the experience of listening to podcasts and watching videos. By placing sounds in a three-dimensional space, spatial audio creates a m
Creating Engaging, Tailored, and Concise Corporate Training Videos
Evolved corporate training with engaging, concise, tailored video content.
Stop Winging It and Start Scripting for Success
Strong scripts drive successful video communication.
The Impact of AI on Website Sustainability and Publishing
Boost script delivery with key insights & practice.
Tired of Boring Training? Ignite Engagement with Video
Engage employees with effective training videos.
Understanding the Golden Thread
The Golden Thread
Maximising ROI on Your Corporate Video Productions
Strategic video = ROI. Plan, track, use online platforms wisely.
Boost Employee Engagement with Video
Effective internal communication thrives with authentic, clear, and accessible video.
Video Tips for Effective Storytelling
Capture attention, build trust, and boosts engagement in today’s world.
The Future of Virtual Production
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