Insights, stories, and expertise from the studio floor.
A new starter told me our onboarding video made her wonder if she'd joined the wrong company. She was one of the good ones. This is what bad training video actually costs, and what we did about it.
We shot four executives against a grey wall, one after another. The film tested worse than the slide deck it replaced. The fix was not better executives. It was a different question.
The slides were fine. The content was fine. So why did the recording look like a webcam call from 2020? The problem was three things nobody put on the run sheet.
A quote landed on my desk for nine grand. Another for twenty-six. Same brief. Here is where the money actually goes, and the line item nobody warns you about.
A client showed me a £30,000 brand film his sales team had never once sent to a prospect. It was beautiful. It was useless. That video taught me the five mistakes that quietly waste most corporate video budgets in London, and how to spot them before you sign anything.
I watched a client's CEO walk onto our set, look at the wall behind him, and ask where the green screen was. There wasn't one. Here is what actually goes into a broadcast-ready virtual set, and why the invisible parts are the ones that decide whether your video looks like television or like a webinar.
A head of marketing told me she was out of video budget by March. We did not give her more budget. We gave her two days in a London virtual studio and a plan, and her content lasted until the following January. Here is exactly how the maths works.
A FTSE comms lead told me she'd stopped booking ballrooms. Her keynotes now run from a virtual studio in central London, and her board never noticed the room had gone. Here is what changed her mind, and what it should change about yours.
AI is brilliant for getting a first draft down fast. The problem is that ChatGPT and Copilot have default habits that sound fine on paper and fall completely flat on camera. A few small tweaks make all the difference.
Prospect Theory says people fear losing more than they want to gain. The deals that close are the ones where the cost of inaction was made concrete, not where the gain was sold hardest.
Executives scan email rather than read it. Lead with the conclusion. Put everything else below it.
Generic ROI calculators and pitch-deck business cases are being quietly filed away before they reach the decision-maker. The deals that close are built around the prospect's specific outcomes.
Buyers are using LinkedIn hashtags like #IAmBuying to pull vendors toward them. The traditional interruption model of cold outreach is collapsing.
Most first calls are product demos in disguise. A pre-meeting video that answers the questions every prospect asks changes that dynamic completely.
Buyers complete 57 to 70 percent of their purchase decision before they speak to sales. That changes everything about what the first call is actually for.
Buyers who feel hunted stop talking. The counterintuitive discovery from negotiation research: giving someone permission to say no opens the conversation that pushing for yes always closes.
Talking to a finance director about brand vision is like suggesting a surgeon rely on healing crystals. CFOs care about LTV to CAC, risk mitigation, and business outcomes.
No decision beats every named competitor in B2B sales. When a deal goes dark, it rarely means they chose someone else. It means nobody made the case for change compelling enough.
Winning the champion feels like progress. It usually isn't. The real buying decision happens in rooms you'll never enter, and most deals die there.
We spend thousands on video and wonder why nobody watches it. The problem isn't the camera. It's what we're pointing it at.
We use premium and luxury interchangeably, but they are completely different things. Here is what actually makes a brand feel considered — across your videos, socials, and everything in between.
Most podcast interviews are forgettable because the host is performing, not connecting. Here's what actually works.
A funny yet painfully honest take on learning to survive public speaking
Interactive video makes buyer journeys
Summary This blog post explores how spatial audio is transforming the experience of listening to podcasts and watching videos. By placing sounds in a three-dimensional space, spatial audio creates a m
Evolved corporate training with engaging, concise, tailored video content.
Strong scripts drive successful video communication.
Boost script delivery with key insights & practice.
Engage employees with effective training videos.
The Golden Thread
Strategic video = ROI. Plan, track, use online platforms wisely.
Effective internal communication thrives with authentic, clear, and accessible video.
Capture attention, build trust, and boosts engagement in today’s world.
