Corporate videos can be a great way to get your message across, engage your audience, and increase brand recognition. But if you want to do it right, you must have a plan. This blog post will look at the basics of corporate video production, its benefits, the best platforms, and some tips for getting it done. We'll also look at some courses and services to help you get the most out of your corporate video production. So read on to learn why corporate video production is essential and how you can make it work for you.
What is Corporate Video Production?
Corporate video production is creating videos to promote a company or its products and services. It can involve anything from creating promotional videos to interviews and educational videos. It is a vital part of any company's marketing strategy, as it helps to engage customers and potential customers in a way that other forms of marketing can't. The corporate video production process is quite complex, involving many elements, such as scripting, filming, editing, and promotion. It also requires the right equipment, software, and people to ensure everything comes together to create a professional product.
Benefits of Corporate Video Production
There are many benefits to creating corporate videos, including increased brand awareness, improved customer engagement, better customer retention, and higher conversion rates. Corporate videos can also build trust and loyalty and provide a platform for customer feedback.
They can also be used to demonstrate products or services in action, which can help to boost sales. Corporate videos can also educate customers about a product or service or share important company information.
Corporate Video Production Statistics
Recent studies have shown that corporate videos are more likely to be viewed than other forms of marketing and that customers are more likely to remember a company's message when it is delivered through a video. Further research has also found that corporate videos can increase website traffic and improve customer engagement. One survey found that 78% of people watch online videos weekly, while another found that 87% of businesses use video as a marketing tool. Corporate video production is an essential part of any company's marketing strategy.
Professional Video Production Strategy
To create a successful corporate video, you must have a well-thought-out plan. This means researching your target audience, understanding their needs, and creating content that meets them. It also means creating a budget and timeline and choosing the right platform to host your video.
You need to decide on the look and feel of your video and the type of content you want to include. You also need to consider the length of the video, the format of the video, and any special effects you want to have. Finally, it would help if you decided on the right style of narration, music, and sound effects.
Creating Your Corporate Video Production Plan
Once you have an idea of what you want to create, you need to create a plan for making it happen. This means outlining your steps to complete the video, including scripting, filming, editing, and promotion. It would help if you also decided on the right equipment, software, and people to make it happen.
When creating a plan, it's essential to be realistic. Remember to factor in any extra costs, such as travel and accommodation, and remember to include a timeline for when each step should be completed.
Tips for Corporate Video Production
When creating a corporate video, there are a few things to remember:
- Ensure the video is well-scripted, ensuring the message is clear and concise.
- Make sure the feature is recorded in the highest quality possible.
- Ensure the editing is professional and that the special effects are appropriate for the message.
- Make sure the film is promoted effectively.
The Best Platforms for Corporate Video Production
Many platforms are available for hosting corporate videos, including YouTube, Vimeo, and Wistia. Each forum has its advantages and disadvantages, so it is crucial to choose the right one for your needs. YouTube is the most popular platform, as it is free and easy to use. Vimeo offers more features, such as analytics and password-protected videos, but it is not free. Finally, Wistia provides the best features but is the most expensive option.
Courses for Professional Video Production
If you want to create professional corporate videos, there are some courses available that can help you learn the basics. Here at Disruptive, we have our very own "Disruptive University" check it out here.
Corporate video production can be a powerful tool for engaging customers and increasing brand recognition. However, it is vital to have a plan for creating corporate videos and to understand the benefits and the best practices for creating compelling videos. With the right strategy, people, and equipment, you can make the most of your corporate video production and unlock its potential.