Video Dominates Social Media: The Future Is Here

Social media has come a long way since its inception, and today, it is the go-to platform for millions of users across the globe. Over the years, many content formats have emerged, ranging from text to images and gifs. However, video content has proven more powerful and effective. With video dominating the social media landscape, it is safe to say that the future is here.

In recent years, video content has grown in popularity and has become an integral part of the social media experience. From short-form videos on TikTok to longer videos on YouTube, social media platforms have evolved to incorporate video content in various formats. Whether it's a tutorial, a product demo, or a funny clip, videos can capture our attention as no other content format can.

The Rise of Video on Social Media

The rise of video on social media can be attributed to a few key factors. Firstly, technological advancements have made it easier for users to create and share high-quality videos. With smartphones equipped with high-resolution cameras, anyone can easily create and upload a video. Additionally, social media platforms have quickly adapted to this trend by integrating video features into their platforms.

Secondly, the pandemic has accelerated the growth of video on social media. With people spending more time at home, the demand for online content has skyrocketed. This has led to a surge in video consumption on social media platforms. According to a report by Cisco, the video will account for 82% of all internet traffic by 2022.

The Power of Video on Social Media

There is no denying the power of video on social media. From engaging audiences to driving conversions, video content has the potential to transform your social media strategy. Here are some of how videos can help you succeed on social media:

  1. Increased Engagement: Video content is more engaging than any other content format. According to a Hubspot report, social media videos receive 1200% more shares than text and images combined. This is because videos are more immersive and can convey emotions and stories in a way that other formats cannot.
  2. Improved Brand Awareness: Video content is an effective tool for improving brand awareness. A well-crafted video can help you showcase your brand's values and personality and connect with your audience on an emotional level. This can lead to increased brand loyalty and advocacy.
  3. Better SEO: Video content can also improve your search engine rankings. Google's algorithms prioritise video content over other formats, and including videos on your website can help you rank higher in search results.

The Future of Social Media is Video

Video is the future of social media. With the rise of short-form video platforms like TikTok and Instagram Reels, it is evident that users prefer video content over any other format. Additionally, social media platforms constantly evolve to incorporate new video features, making it easier for users to create and share video content.

However, it's more than just short-form videos taking over social media. Long-form video content on platforms like YouTube and Facebook is also gaining popularity. YouTube is the second-largest search engine in the world, and over 2 billion people use the platform to watch videos. Similarly, Facebook has over 8 billion video views per day.

The rise of video on social media presents a massive opportunity for businesses to reach & engage with their target audience. In fact, according to a report by Animoto, 93% of companies reported gaining a new customer as a direct result of a video on social media.

Furthermore, video content is not just limited to marketing and advertising. It can also be used for internal communication, employee training & customer support. For instance, companies can create tutorial videos to help customers understand how to use their products or services, or they can use videos to train their employees on new processes and procedures.


Video content is the future of social media. Its immersive and engaging nature makes it a powerful tool for businesses to connect with their audience, improve brand awareness, drive conversions, and improve SEO. With social media platforms constantly evolving to incorporate new video features, businesses must adapt to this trend to remain relevant and competitive in today's digital landscape. If you still need to incorporate video into your social media strategy, now is the time.

February 23, 2024